![]() ![]() Vendors, who are brand-owning manufacturers that sell wholesale to Amazon.Videos are available under A+ Content in Seller Central. Marketplace sellers, who own a brand registered under Brand Registry, and who have a professional selling account.To have access to them, you need to be part of one of these groups: Product videos are not available for everyone. If your video clearly states what the product is and what it isn’t, far less people will mistakenly buy your product thinking it does or has something that it doesn’t. Well one often overlooked benefit is that it will help filter out people who should not buy your product. How many people have bought your product and left a bad review, but it was because they misunderstood what your product was? Yep, I’ve had that one too many times. And we all know how decisions are made largely based on emotion rather than logic. Product videos are the next best thing because they offer a deep level of interactivity with customers.Ĭustomers will receive a large amount of information quickly and videos will trigger the customer to develop an emotional response to your product. In fact, interacting with the product in person is the number one reason why customers might prefer shopping in person over ordering online (especially in the case of apparel). But how?Ī few reasons: it helps customers understand your product and brand, builds a relationship with them, and communicates your product to an audience with a really short attention span.ĭespite how advanced modern ecommerce has become, nothing will come close to the experience of interacting with a product in person―touching it, holding it, testing out its features, and so on. Ok, so we already mentioned that it skyrockets your CR. Brick-and-mortar stores have relied on television commercials to display quick snippets of products to lure in customers.10 Get Out There and Start Filming! Why Should You Have a Product Video in Your Amazon Listing? A simple camera and video editing software are all you need to create sale-inspiring videos. If Amazon has gone through the process of combining YouTube and eCommerce, they must be on to something. While a quality product image is important, product videos take selling online to the next level. Telling a story with product videos appeals to shopper’s emotions. The North Face does a great job of simple product videos, showing individuals wearing/using their products, highlighting features and versatility, and all angles. If you sell team gear, film your friends and family wearing merchandise at a sporting event or enjoying a game at home. If you are selling mixing bowls, film them being used in the kitchen. These videos do not have to be fancy, but should show your product angles and details, and they should be placed in a setting to mimic how your client would see them. While SMBs will not have the budget or resources to open up a complete video channel, at the very least you should incorporate product videos. So, why should you care about Amazon’s Video Shorts? Well, they reinforces the importance of video content when trying to sell a product. Interested buyers can click on the DVD they wish to purchase and will be brought to the standard Amazon product page where they can select the exact DVD they want and checkout. To the side of the video, the full copy of Rodney’s video is for sale along with DVDs on Flexibility and Twists. Currently Video shorts cover a wide variety of topics including music videos, movie trailers, various how to videos, and much more.īelow is a screen shot taken of a teaser clip for Rodney Yee’s Yoga for Your Week. ![]() Beyond providing Video Details including runtime, genre, synopsis, channel, and ASIN (Amazon Standard Identification Number) a sidebar next to the video recommends related items you might want to purchase based on the content you view. Expand with B2B Supply Chain VisibilityĪmazon’s Video Shorts page offers viewers more than just a place to view videos. ![]() Learning modules to get vendors get up and running fast Search our support database or submit a ticket Industry trends, blog, whitepapers, eBooks, and more Transform your website into a curated marketplaceĮliminate supply chain challenges through visibility Quickly expand your product offering without warehousing inventory See how Logicbroker has helped leading brands and retailers connect and grow Increase your sales, maximize efficiency and lower costs Integrate frictionlessly with new and existing systems Meet our flexible, scalable, API-first technology
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